If for some reason that connection or transfer fails, your mail server should notify you and this, is the bounce back email, subject: failure to deliver. The real problem lies in diagnosing where exactly in the process it went wrong, and deciphering the block of numbers and letters your computer has spat back out at you is no easy feat.
The majority of the time, the reasons your emails are bouncing back are caused by something you can easily fix;. Always make sure to proofread your email addresses, as even a dot one character too early can cause an address error, and try to fact check your contact list beforehand. Perhaps your intended recipient has exceeded the storage set by their provider; either try sending to a different mailbox, or connect over an alternate mode of communication.
If possible, try and reduce the file size, or, if not, you can easily use an online host like dropbox and share the document using a secure invitation. The Download is the ultimate practical, step-by-step guide to online marketing. If not, try to reach the contacts by other means to confirm the address. Use these tools to electronically capture their contact information instead.
However, if this email address repeatedly bounces on multiple emails, it may mean the server is gone for good. As with a non-existent email address, you may want to follow up with the contact by social media, phone, or mail to check whether the address is valid. Carefully monitor how often this email address ends up in this category.
This is often the case among government institutions or schools, where servers can be more strict when it comes to receiving emails. Monitor your bounces closely. If some addresses continually bounce, it may be time to take the next steps. Constant Contact makes it easy for you to stay on top of your email bounces.
Regularly check this list and remove or update contacts with ongoing deliverability issues. Monitor your bounces, keep track of the bounced email addresses, and keep your email list healthy!
This could be for several reasons. People tend to use fake email addresses to sign up for services or when something is offered in exchange for an email address. You can recheck your original list of email addresses to see if there is a typo or find another means of contact with the intended recipient. Either way, repeatedly sending emails to a non-existent email address is not something you should be practicing. This means that usually the receiving email server is either not currently available or was overloaded.
Temporarily unavailable servers have likely crashed or are under maintenance. Overloaded servers are currently dealing with too many requests. In both of these cases, it simply means that it is a question of time before you send the email again. When your bounced back emails are marked as undeliverable, you should try sending the emails again after a period of time. However, if the email address bounces repeatedly, abandon the attempts as it is not worth taking a hit to your sender reputation.
It is possible that your intended recipient has a quota on their inbox — either a certain number of emails or a certain size. When this is the case, if the quota is filled, any emails they recieve will be bounced back until there is space for them.
This is a soft bounce issue, and trying again after a certain period of time will most likely sort this issue out. However, there are cases where it might mean the contact is no longer using that particular email address.
In these cases, your emails to them will bounce and you will get an auto-reply that states that they are unable to access their emails currently.
This bounce fits in neither the hard or soft categories as a auto-reply still means that your email has been successfully delivered to the inbox. Then why is this issue worthy of keeping an eye on? Sometimes an email address that is currently auto-replying could have abandoned and if a certain email address continues to bounce back with an auto-reply after a few months pass, you will need to consider removing the contact from your list.
There could also be instances where a receiving server has blocked the incoming email and if that is the case, you will receive a bounce back message saying that the email has been blocked. This could be an occurrence where the email address is associated with government entities, schools and the like.
Servers in these places are very strict about both incoming and outgoing emails and it could be the reason why your emails are blocked and end up bouncing back. To overcome this, you will need to get in touch with them and have them grant an exception for your email address so that your emails make it through to their servers.
When there is no reason given, it could mean a number of things that are too technical to delve into, but in cases where you get a bounce back without a valid reason, you need to monitor the addresses to see if the bounces are a recurring issue, and if they are, take appropriate action.
It must be said that if you are conducting a large scale email marketing campaign, it is near impossible to completely eliminate email bounce back. Due to the number of emails that are part of the process and the fact that new email addresses will be addressed every day as you spread and expand, it is a futile effort to attempt to completely eradicate email bounce backs.
Before delving into that, we will take a quick look at a couple of other things you need to know. Knowing the answers to these two questions will allow you to have some perspective into the breadth of success that your email marketing campaign is having and will allow you to follow through on plans to reduce your email bounce rate. Your bounce rate is the number of emails that have bounce backed as a percentage of total emails you have sent.
Divide the total number of emails sent by total number of bounces. This is your bounces per email. Multiply that number by and you have your bounce rate expressed as a percentage of your total emails.
For example, if you sent emails and of them bounced, the calculation will look like this:. There are obvious methods to consider and get of the way. If your list of contacts is old, it is quite likely that a number of email addresses in the list are invalid now. You need to clean your email list and we at Bounceless are here to help you with such matters, but the best place to start fine tuning your marketing campaign to reduce bounce rates is by implementing some of the methods below into your own processes before you reach out for professional help.
Sending email to your contacts will be a difficult feat to achieve without first having contacts. So, you need a sign-up form to gather contacts.
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