Why marvel is better at marketing

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World Creative Rankings. In Depth. Superpowered brands: how Marvel, DC and Millarworld have conquered the marketing universe. By John McCarthy - October 17, Superhero moves and media are now mainstream, but can marketers take advantage? Click here to sign up for more information on the CM call for entries and to view the CM List. Here are four key lessons DC — or any other brand — can put to use: 1.

Spin a Yarn Marvel invested a great deal of time and money in building individual stories. Go Where Your Audience Is to Integrate Consumers connect with brands at different times in different ways across different platforms. Related Posts. Featured Trending Now. View More. Chief Marketer Videos. PRO Awards. Join your industry peers for a fast-paced afternoon of inspired conversations led by industry leaders and live celebrations as we announce the winners of the PRO Awards.

Click here to register. Chief Marketer Job Board. Moreover, the book is full of various marketing facts, techniques and ideas.

Let me just give you a brief overview of five the most important things to learn from superhero marketing book. Case Study — The Death of Superman comic books series. And it really worked. So never be afraid to create something shocking, extraordinary, nonstandard to attarct more people to your product. Case Study — Marvel and their campaignt with multiple covers for the same comic books.

When Marvel wanted to leverage their sales, they used different covers for same issue of the comic books. Case Study — DC and Marvel mutual work on some projects. Do not be afraid to work with your competitors. You can create even better products using help of your competitors. Competition creates better product! Case Study — Both companies got rid of some characters that never had success.

If you analyze your sales and see that some product line has very low performance and all your marketing attempts do not change the situation, that you need to cancel, get rid, eliminate it.