To do so, fill out your profile and channel description. This is the first option you see after you have created a channel. Here, you should describe your brand and what viewers can expect to see on your channel. This is also a great place to add links to your website and other social media networks that you use.
This description will appear in more than one place on your channel, so be sure to put your best foot forward when filling it out. This is your cover photo and is prime real estate for introducing your brand. Luckily, there are a great assortment of tools to get you started.
Friendly reminder: YouTube recommends uploading your cover photo at x pixels with a maximum file size of 4MB. You can also learn how to make a YouTube logo to go on your banner and represent your brand.
If you have a complex product and want to empower your customers to learn more about it, video tutorials might be a great avenue for you. Want to show off great reviews from your customers? Testimonials may be the way to go. Even better, do both. This way, your channel has a variety of content to consume, which can resonate with different viewers. This is a powerful inbound YouTube marketing technique that draws customers toward your brand.
The more that you cater to your target market, the more likely they will want to look into your business services. Channel trailers are usually short and sweet, and are a good introduction for new visitors. You can let your audience know who you are, what your business is all about and what kind of content they can expect to see in the future. Creating your channel trailer will also be good practice leading up to your first video. Taking note of your audience and their interests will help you determine where to focus your efforts when creating content for YouTube.
Video content can reinforce your branding efforts and show off your business expertise. Ready to do more business with email marketing? Start your free day trial today. No credit card required. This will help you decide what kind of videos you want to create and define the right audience for your content. If you run a makeup company, posting tutorials on how to get ready for a night out make sense. It is also important to keep in mind why you want to be on YouTube to begin with.
Do you want to increase sales to your brick-and-mortar store? Not sure where to start with marketing? The Download is the ultimate practical, step-by-step guide to online marketing. To create a YouTube channel, you will need a Google account. You can either use an existing Google account or create a new one for your business. Once you have created your account and navigated to YouTube, you will be asked to name your channel.
We suggest using the name of your business, as it will be the most recognizable. You want to make it easy for your target audience to find you! Consider specifically how people would search to find what your business offers. Next, you will answer a couple of questions and agree to the terms.
Then — voila — you are the proud owner of a brand new YouTube channel. After all, you want to make sure you make a good first impression!
Your channel icon is basically your YouTube profile picture. This image is automatically pulled in from your Google account. You can help your channel stand out from the crowd by customizing your channel art. YouTube provides a great walkthrough of this process , complete with dimensions and how your artwork will be displayed across a variety of devices including mobile phones and televisions. See the example below from marketing guru Adam Erhart.
They may seem like a small thing well, they are , but thumbnails can have a big impact. YouTube advertises other videos via thumbnails in its sidebar, so you want yours to stand out among the pack. The same goes for YouTube search. To get your CTR where it needs to be, try using tactics such as highlighted areas, arrows, large text, and unexpected or eye-catching l images. See the examples below from Neil Patel.
We know that YouTube rewards channels that keep viewers on their pages longer. These longer average watch times mean people are engaged with your content. You can see how long people stay on your videos by using YouTube analytics. By adding YouTube cards , you can include links to other videos or relevant content at the exact point where users drop off. There are a variety of card types to choose from such as a playlist, poll or donation and you can feature 5 cards per video that appear as a rectangular box or teaser in the right-hand corner of the video.
Although users may abandon the video they are watching, they will be directed to your other content and remain on your channel, increasing your ranking.
Ask viewers to subscribe to your channel in each video that you upload, and keep engaged with your existing subscribed users. You can see your list of subscribers, here. Google commissioned a survey in to understand what the latest viewing trends on YouTube were.
Some highlights of the survey were:. In Google turned their attention to people watching YouTube on their televisions sets. Highlights from this study include:. So, with so much time spent watching YouTube, on a wide variety of devices, what types of content are people watching? It turns out that people watch a wide variety of things actually, which is probably reflective of the fact that YouTube viewers now span the whole spectrum of ages and types of people.
In fact, music videos take up 77 out of the 80 videos in this top list. But there is much more to YouTube than simply music videos. From an influencer marketing point of view, official music videos offer little opportunity for influencer promotion. There are many other types of videos giving better opportunities for marketers, however.
It is impossible to avoid seeing funny animals on the internet - Facebook feeds, in particular, seem at times to be full of the critters. People just love seeing cute animals, particularly when they are doing something out of the ordinary - videos of cats sleeping aren't the rage this year! YouTube also has its fair share of funny animal channels, some depicting videos of real animals pigging the limelight, others - like Simons Cat - being animated.
There are also, of course, numerous serious animal channels, including National Geographic videos featuring the renowned David Attenborough. Young males the most common type of gamer were the first type of people to embrace YouTube, so it should be no surprise that there are thousands of channels related to video gaming. Minecraft alone is popular enough to have a website devoted to listing over 1, top Minecraft YouTube channels.
A common type of gaming video is a walkthrough, where somebody plays a game, commentating as they progress through the game. There can be huge engagement between gaming video makers and their supporters and there can even be live play sessions. There are three types of learning style: visual by seeing , auditory by hearing and kinesthetic by doing. Everybody learns using a combination of these styles, but most people find one of the methods easier than the others.
Good teachers try to use a mixture of all three methods in their classrooms.
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