Google does not charge you anything for using this product. There are other web analytic tools available, some offer an initial free period then have a monthly fee, others have a one-time charge. They all can provide you with relevant information about your websites performance, but we feel Google Analytics provides more choices of data analysis, was designed by the most popular search engine and again, it is FREE.
Google Analytics does all the work for you reducing the time required to put the data into documents or spreadsheets. Although, we set up our clients to receive a monthly report by email, you can access your reports at any time, allowing to implement strategies for the better performance of your website.
In Google Analytics you can choose from many Google report templates or you can build your own customized report. You can pick the dimensions and metrics you want to see and how they should be displayed. To see how you can create your own customized report click here. You are not limited to only using on your desktop. You can download the app on Google Play store onto your smartphone or tablet retaining all the same features.
Google Analytics can easily be integrated with Google AdWords, basically aligning two tools working together providing actionable insights to help with the success of your AdWords Campaigns. You can use Google Analytics with all your devices to easily implement data to other well known Google products as well. The site search reveals what potential customers are looking for after arriving on your website providing insights to what people are searching for on your website. This will show you areas of growth opportunity in how to access information on your site may be unclear or lacking.
This will make your website more user friendly and improve the performance of your website. Bounce Rate is the percentage of visitors who leave your website after visiting only one page. This is one of the most important metrics because this is telling you that visitors are coming to your website but are not finding what they are looking for.
To go back in time to reevaluate old winning strategies when building new ones is powerful. Google Analytics unlocks the opportunity to track the most important goals and conversions of your website to improve your company and track the results of any campaign.
With the use of GA, you can track user actions on your website. Being on top of your conversion rates helps you see the performance of different marketing efforts such as online advertising, SEO, or a social media marketing strategy. Including conversion tracking of the most compelling conversions of business in every installation of Google Analytics, whether them being sales, leads, or behavioral goals, is crucial.
For instance, when starting with a new website, tracking behavioral goals to improve engagement for the site is more important than solely monitoring sales.
Companies of all types require their own set unique goals that need measuring. If you understand what audiences generate the most conversions for you, it helps you stay on top of the competition. Conversions in Google Analytics are called goals, learn more about goals from here.
Reaching and offering content and services that serve your target audience is a robust digital marketing strategy, and Google Analytics helps you define your target audience. The benefit of reaching your target audience most efficiently increases every aspect of engagement of your target audience.
An engaged target audience is a way to grow a website to its potential. Google Analytics offers vital demographic information of your current visitors and customers. Go through demographic data to build an image of your target audience:.
Google Analytics Interests categorizes your visitors and customers into groups based on their interests. Google Analytics uses the same categorization as Google Ads, which means you can directly use the audience data from GA into your Google Ads to reach your audience with ads better.
Knowing what engages your target audience the most will help you create even better content and create engaging online advertising. GA can unlock new trends of target audience shifts, making you on top of what is going on regarding who you should target at all times. Creating segments of your different target audiences will make targeting them more viable.
For example, isolating a core group of your customers who brings the most results regularly is an audience you will need to have engaged to have them come back over again and again. Using remarketing campaigns in online advertising will improve your overall results and lower the cost of ads.
The benefit of Google Analytics audiences is you can create as many audiences you need, so you can target different users and customers at the various stages of a sales funnel. Being free makes installing Google Analytics a no-brainer for every site out there. A proper setup might require more work and require more insights into business goals, which might increase the amount of necessary work.
The need for a web analyst might come necessary if your business deals on a scale where small increments make a difference. To lower the amount of time spent in GA, create necessary dashboards, and reports that quickly tell you what you need in every given time. Google Analytics is the paid enterprise version of Google analytics, which unlocks more business analytics features to manage a more extensive website. The standard version of Google Analytics can hold up to ten million hits per month.
A hit is any calculated action by users, such as pageview or custom events. A website only tracking pageviews with standard version will lose data only if it succeeds the ten million mark. Website optimization is hard without knowing what to optimize. With Google Analytics, you can include behavioral data into your design by measuring the success of various elements, and by introducing data into your workflow, you can build more optimized experiences for your users.
For example, increased bounce rates from your mobile users tell you that you need to improve and invest more in your mobile version of your site. Google Analytics can help in designing better content flows with internal linking structures that re-engage your website visitors.
If one page is more prone to success than others, then replicating its content and design into your whole website might bring more results through optimization. The key is to test from time to time new variations of designs and then validating their success through data.
A well-converting landing page will provide you with data that tells why it worked so well in converting users. You can then use this data to improve your whole site.
In-page analytics is a decisive part of creating better experiences that your customers will enjoy more, and that increases conversions. Tracking loading speeds over time, for example, is a great benefit of Google Analytics as looking through the data will tell you if there were any changes on any particular day.
Although gaining every detail of your loading speeds requires other tools as well, GA is a starting point that reveals any problems that may arise. Using Google Analytics alerts to directly send you an alert when a problem strikes, makes fixing issues faster and easier. Starting the collection of web data of your business is reasonably fast and straightforward. With basic implementation, you can begin collecting necessary data such as user behavior and user amounts of your websites.
Installing the Google Analytics tag with your id, it starts collecting data of your whole website immediately after installation. Many online stores and website platforms have a smooth integration process with Google Analytics, such as Shopify or WordPress. Installing Google Analytics with Google Tag Manager is a preferred method as installing Google Tag Manager first lets you manage future tags and scripts easily with it. Google provides a lot of documentation and courses regarding GA and its use; therefore, you can find everything you need there.
Setting up crucial conversions such as leads, or sales as soon as possible, will quickly tell you the state of your online business with minimal effort. Eventually, more in-depth knowledge is required to gain the full benefits of Google Analytics for business, but it all starts by collecting the minimum data. Collecting and analyzing data always opens up new opportunities and ways to grow your business.
Web data especially gives you more ideas quickly as results from all kinds of activities start pouring in. Analyzing new and past data thoroughly with a business goal-orientated mind helps you discover more impactful methods to try out in the company. Going through your reports, dashboards, goals, and metrics in Google Analytics regularly, you will find actionable things to do that help you achieve your online goals.
For example, got a sudden spike of traffic from a new source like Pinterest? Analyzing why it happened and what made it happen leads to discovering a new strategy. Utilizing Google Analytics Site Search feature lets you see what search terms your visitors use within your site if your site has a search function, and you have enabled the feature in GA. The Acquisition section can integrate with your Ads account so you can track how your campaigns are performing in terms of acquiring customers.
Use the Ads section to see how keywords are performing and to identify popular search queries that drive traffic to your site. Use this information to create more targeted campaigns based on popular queries and topics people are searching for.
You can also integrate with the Search Console to see how your landing pages are performing. Are certain pages great at driving people to your site, but low in the Google search results? Are certain keywords driving you to appear in search results, but resulting in a below-average click-through-rate? The Behavior reports are all about seeing what visitors are actually doing on your website.
By using these user behavior reports, you can asses the performance of your website content and determine if your visitors are taking the actions you want them to. All of these metrics describe how a user interacted with your page. Here are some quick definitions:. This shows the path visitors commonly take when they visit your site, from entering to exiting. Use this to see where it is that people tend to enter and drop off. Next up is the Site Content section, which reports on how visitors interact with various pages or pieces of content on your site.
The All Pages report shows the top pages of your site based solely on traffic numbers. Use this to see which content is performing best on your site. This report will show you the top folders of content on your site, as well as the top pieces within those folders. This gives you a more holistic view of how different content sections are performing on your site.
The Landing Pages report allows you to see top landing pages, which is where your visitors enter your site. This report will show you conversions based on your goals, which enables you to see which pages are most likely to lead people to convert.
Use this information to optimize your campaigns to direct more traffic to the pages with higher conversion rates. As for Exit Pages, this is all about where people are exiting your site.
The next section of the Behavior tab deals with site speed — this deals directly with load time. Use this section to determine which areas of your site you may need to optimize due to their slow loading speed. This is also broken out by browser. Here are a few definitions you need to know note all times are in seconds :. The Page Timings report shows you how long your most-visited pages take to load compared to the overall load time of your site.
Use this to determine which pages you need to optimize due to their slow load speed. To optimize the slower pages, check out my guide to improving website speed. It also gives you detailed information for each page! Those are the ones that really matter. Last is User Timings. This feature requires special code on your website in addition to the regular Google Analytics tracking code. Another feature of Behavior reports is Site Search, which shows how people are using the search function of your site.
Use this information to find keywords you can be using in Google Ads. The Usage report shows the number of visits where the search box was used vs.
This will help you see whether your search box is improving metrics like bounce rate and conversions. The Search Terms view gives in-depth information about the search terms people are using on your site, such as how many times that term was used, the number of pages that term triggers, and the percentage of search exits and refinements. You can use this data to determine how easy it is to find information on your site, as well as what information people are searching for — then, you can make ads that drive users straight there.
Events are for tracking specific interactions on your website, like clicks on external links, video plays, resource downloads, etc. This section requires a special tracking code in order to work. If you are using a WordPress plugin like MonsterInsights , then it will work automatically.
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